What is link building?

Link Building is a term that has been around since the 80s and is used to describe any strategy that allows an individual or business to build a website or web presence. The idea is to build links that strengthen your social and professional networks.

Essentially, it works like this: you (the person building the website) want to build a link with people who are in your network. 

For example, you can build a link with people you know, or you can build a link with people who you work with. You can also build a link with people who are friends with you, people who you think are important to you, or people you’d like to have a relationship with.

Links are one of the three main ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links. Google (and other search engines) look at links from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranking at the very top of the search results.

1. Active and passive link buidling tactics

There are two general types of link-building tactics: passive and active. Passive link building is the process of building a link that will never be broken, while active link building is the process of building a link that will be broken. Both tactics are effective.

2. The title and the author

There are two main parts to building your link-building strategy: the title and the author. When writing a title for your website, think about the keywords and/or phrases that will be used within the title. This way, if you want links from other websites to be more relevant to your content, you can make them more likely to come up in your search results, which will bring more traffic to your site.

3. Votes from other sites

Building links to your website will help you rank higher in search. This is because other sites will link to your page and it will get “votes” from other sites. This leads to your page getting ranked highly on the results page. Building links will help you get high authority, and this will help boost your page’s ranking. A high-ranking page will likely bring you more search traffic and more search traffic will bring you more links.

Google looks at links from other websites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranked at the very top of the search results.

4. Quick, inexpensive, easy

A great link builder should build links quickly, inexpensively, and easily. The idea is to get to your website and create links as quickly as possible.

5. Relevant and valuable content

Sometimes links matter more because they get you more traffic, but other times they matter because they give you valuable information that you could use to build your own website. One of the best ways to get links is to post articles that are relevant to the topic of your blog.

The most important thing you can do to improve your search engine rankings is to make your content relevant to the types of people who search for your services or products. When you link to content that is relevant, you’re more likely to appear in the end user’s top results, and they’ll find you and your website more quickly when they query Google for more information.

6. Create interesting links

Link building isn’t just about making a good impression. This means that you have to invest some of your efforts into creating an interesting link that people will click on. This isn’t easy, but it usually pays off.

 Link building is a continuous process and in case you are wondering, the more relevant the link is to your content, the more likely people will link to it.

For example, you can use a site with a Google Analytics tool to track how many visitors are coming to your site and how many links you have, and your site is automatically pushed down the rankings for that keyword in Google Search. This is called “white hat link building.

7. Links that are easy to find

Any good SEO professional will tell you, you must make links as easy to find as possible. The more links you have, the easier it is to find them. Your links will not rank high on Google if they are difficult to find.

8. Create a “short list” of links that are good

 A good link builder will create links from both good and bad sources. If you take a look at the top ten search results for any given search word, you will find that these links tend to come from a variety of sources. Also, a good link builder will use a good mix of content from both good and bad sources.

9. Links that are well known and highly trusted

For most searchers, the best links come from authoritative sources. That’s why it’s important to build a good link database. Good links are the foundation of any link-building strategy. It’s the foundation of the strategy that allows for your page to rank high in search results.

Without good links, your page will be penalized for the links it has in itself. So the best way to build a good link database is to gather links from many, many sources and add them up. 

10. Build a list of links that lead to your homepage

A list of links that link to your homepage is the to building a list of links that can help you link to pages in your website. You’ll want to be selective about the links you choose. The more links that you can add, the more link juice you will get out of your site.

For example, you can ask your potential link-builders to write a blog post about your website and then ask them to link to your site in their blog articles. This can help increase your link-building activity.

11. Social media platform

I love the idea of linking to your blog or social media platforms and creating a link between you and your readers and followers. By doing this, you’re building a relationship with your audience directly.

But don’t just link to your blog! Link to other blogs, other websites with your name, other social media platforms, and other sites in general. The more links you have, the stronger the backlinks you have to other sites will be. This means that your website will rank higher. And higher in search engine results, which means that your website will get more traffic. 

Link building and social networking are some of the most powerful strategies for you to use. You can promote your website on Facebook, Twitter, and other social networks. 

To do this you can use the tools that are available to you to create a Facebook page, Twitter account, Google Plus account, and LinkedIn account. Facebook and Twitter are free, so don’t be afraid to show some personality. 


Again, there are some link-building strategies that are more advanced than others. These are the ones that should be “linked to your website”.Link building is not just simple link building. It can also be a complicated process for many people because there are so many variables that can impact the success of a link. You can use this guide to help you learn to navigate through these variables.A lot of link-building techniques can be found in the “White Hat Link Building” section of this website. These are what I consider to be the easiest link-building strategies to start with. However, there are still some things that you need to keep in mind that should never be attempted without some form of experience. guestbloggingtech.com will make your experience better with all the strategies.

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